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Since your Google Ads account contains lots of sensitive information such as billing information, the last thing you’ll want to do is hand over your username and password to someone else.
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If you’ve ever had problems with your Google Ads campaign, then you’ve probably looked for help from a third party company or user. Let’s get started by covering what the managerial access feature is in Google Ads and why its become so popular. To make sure you understand the dangers of granting managerial access to external users and companies, we’re taking a look at exactly what damage someone can do with those privileges.Įven if you’ve never used managerial access before and have no idea what it is, you’ll still want to understand the risks. Let’s face it, nobody wants or expects a breach to happen, but if you start giving out managerial access to any random person, you’ll soon wish that you didn’t.
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In a world of increasing cybercrime and security threats, protecting your account and personal data has become more important than ever. This handy feature not only saves you creating a brand new Google Ads account, but it also allows experienced PPC experts to take control of your campaigns.Īlthough this feature can be incredibly useful and handy, it can also be incredibly dangerous. If you’ve ever had to outsource your PPC ads to an agency or freelancer, then you’ve probably encountered the managerial access feature.